Avoid Black Hat SEO Techniques

By Angela Gines


Black hat SEO is hated in the industry. It has given even some of the most credible SEO firms a bad rap, not because of what they do, but because of what others have done around them. It takes one bad apple to sour the taste buds of everyone.

Search marketing is the process of getting websites higher on the internet. There is an ethical way to do that and an unethical way to do it. The ethical means is called white hat search marketing and the unethical way is called black hat search marketing.

Many try black hat techniques because they promise quick impact, quick results. But anything worth while takes time and effort to build. Thus, while black hat techniques may work in the short term, they are not a good long term solution to build your business over. Absolutely not.

So what are some of these black hat techniques? Well, keyword stuffing is definitely one that is frowned upon by search engines. When you stuff keywords in your website, you are spamming the engines, and while you think this is benefiting you it is really not. Spamming can be very detrimental to your business.

Another unethical optimization practice is masking terms by making them the same shade as your web site's background. Thus the terms blend in and are not seen by the human eye. This is a very unethical way to beat the system.

These methods are not the way engines would like sites to be. Deceiving optimization practices will not last long term. Engines are very smart today. Such unethical optimization methods, while they work, will not last long.

It is best to focus your efforts on ethical optimization methods. The Internet is already filled with spam all over the place. Let's make an effort to make it better. You can start today by optimizing your site the proper way, utilizing only ethical SEO techniques.




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