How to Write Articles that are Optimized for the Search Engines

By Judy Slamerson

It doesn't matter if you are writing for promotional purposes, website content, or to post on your blog. If your articles aren't optimized for the search engines, you won't be able to receive targeted traffic that could be coming your way for no cost. With so many would be Internet marketers overlooking the importance of focusing on SEO writing, there is a lot of money that has been left on the table. It takes only a small amount of effort to shift your focus so that you can write articles that get a great deal of attention from search engines.

Keyword Stuffing is Wrong: The golden rule (or at least one of them) of writing SEO articles is to artfully weave in your chosen keywords so they seem natural. Try your best to keep the keyword density of your articles under five percent--if it gets higher than that, your articles could get in trouble. Search engines do not like articles that are stuffed with keywords because they aren't very reader friendly and they do seem spammy. You should try and keep your articles sensible and include keywords only when you feel it's necessary. Beyond that, when you submit your article to the article directories, having a too high keyword density gets you rejected.

Using Anchor Text for Your Resource Box: For the sake of your business and for SEO purposes, HTML resource boxes are greatly preferred over plain text boxes. Your aim should always be on using the proper anchor text in your resource box, containing your targeted keyword phrase. This is your most effective method for letting search engines know that you want to have your website associated with and ranked for those specific keywords. If you want to get the biggest possible payout from your article marketing then you need to understand the importance of HTML in your resource box.

Weave Your Keyword into the Title in an Important Manner: This is because using too many keywords in the title will confuse the search engines as to what's your primary keyword phrase. At the most, you should use not more than two keywords in your title. When you are writing your title, keep your keywords in mind. You should make it short and quick. Don't make it too long. Because if you do, it will not show up in the search engines.

After you get the basics of SEO down it's time to turn your attention towards writing articles that will attract the audience you crave. Having your articles ranked in the search engines will give you extra exposure and get your articles to spread around. It does take a little time and effort to become an SEO article writing expert but that is time and effort that will pay off well. Many of the writers that are struggling to get traffic are having trouble because they didn't properly explore the benefits of SEO writing.

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